It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.!
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Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising!
If your business engages a digital marketing agency for PPC, what should they report on? Best practice reporting should reveal campaign KPIs as Typically, a good SEM agency will provide you with a monthly digital marketing report, outlining the specifics of your PPC AdWords campaigns.!
When it comes to SEM reporting, remember, detailed and regular results reporting is essential. It is important that business owners and managers understand where their money is being spent, and why. But above all, SMEs must be able to measure search marketing metrics so they can improve campaigns for even better results.!Contact us